Developing mobile applications has become an utmost necessity these days given that most people spend their time on their phones. Sad, but true! Your customer is chained to the phone and it is your prerogative to make your product available to your customers such that you have a better reach. Besides fretting over the development costs and the hosting charges, so on and so forth, the basic question that bugs all application development organizations are what platform to use.

But what is a platform generally?

In terms of a layman, we can put it as the operating system that you intend to use. It is software that allows your application to grow rapidly as a business product which can be used to build, deploy, test and manage the mobile application which can be then accessed via Smartphone’s or tablets.

On a global scale, you have a gazillion vendor who offers these platforms for you to host your applications. Be it Android, Kinvey, Kony, Out systems, Salesforce, Apple XCode or others, the business always drills down to one question that all mobile application developers ask themselves. Should we go for Android or Apple?

Before we answer that question, it is veritably important that you understand why you need a certain platform. You ought to build an application that you can fix and manage on your own. Additionally, if you do not have an option to customize it, it doesn’t make any sense at all! The best platforms give you the basic functionality of the building, deploying and testing your application. However, you cannot rule out the importance of middleware and backend services which act as the foundation and frame for the entire set up. You need authentication, data storage, security and so much more to be in place before you go live.

You could pick between cloud-based services or on-premises conventional ways. Nevertheless, it is absolutely dependent on the fact that you need to be aware of what you are doing.

Now, if you have a choice between Apple and Android…

It can get nightmarish for sure. You can study your audience to get started at least. Because both users behave differently, you need to have a strategy in place to understand if your target audience is built for Android or Apple. If you ignore the basics, you could be potentially overlooking your source of revenue which is certainly not great.

However, there are solutions that make choices easier for you than it actually is.

Native apps are developed on different codes. This tends to differ in behavior. Now if you want these apps to be available on both the platforms, you need to develop better and different codes for both of them, individually. It is essential given that you need to match up to the performance parameters and the operational deals. The process can be long and exhaustive, but it is always worth the effort.

Getting to the point

Get the basics right. Android dominates the market when mobile platforms are concerned. Apple devices are meant to work on iOS which is peculiar to all Apple products. The dominance is well explained because of the variety of products Android users are exposed to. Apple is a singular brand and is restricted. Android is available on all phone brands other than Apple. So, it all drills down to the primary functions of the application and your eventual target audience.

If you have been thinking of developing both of them on both the platforms, well, think again.
It is going to cost you a lot of money, manpower, and overhead which is something you want to avoid when just venturing into the market. If you have thousands of dollars to spare and a lot of time, sure go ahead and build individual native apps.

So, when do you build the Apple App first?

If there is a perpetual common connection between your customers and the behavior of your Apple users, it is crucial that you do that research well. Graphs and information can be misleading given that the charts tell one story whereas consumer behavior says another. Eventually, if you do not have the proper data and consumer behavior in place, it is tough getting hang of the numbers and eventually deciding if at all your audience is interested in the product.

However, do not jump to conclusions just yet. Your charts could say something, but the reality could exactly be the opposite. iPhone app development company the UK recommends digging deeper helps you analyze your results better. Find a demographic and see how it works to decide if you should be building a native Apple app at all.

When do you develop Android first?

Android dominates the world traffic, and everyone is familiar with the usage process of this platform. If you pick Android first, no one would question if it is a bad decision. Given that the generic split is 50/50, you need to be more customer-centric to avoid falling into oblivion. You could have better notifications strategy, you could have better UX, you could go for better push notifications which can keep your users engaged for a good long time. This adds to your revenue and returns.

Budget for cost per installation?

Cost per installation is the money you earn for every application downloaded and installed. Apple charges more and Android is half of what Apple is priced at. Cross-Platform Mobile App Development Company UK suggests you choose both or just one. Now, if you develop it on Android, you would have a better reach, more volume, and the likes, which eventually translates to a better rate of returns. Apple, on the other hand, doesn’t allow you to tinker so much. Apple users are usually used to making in-app purchases which is better when revenue is concerned, whereas Android users are least likely to do so.

Despite mobile ads being a better earning potential, Android is completely the way to go about it. Developing customer relationships with Android users can be challenging and tasking in general which is eventually better. Apple products do work on all older versions which might not be the case with Android apps.

Therefore it is crucial that you pick out a platform wisely before going live on that business application. There’s a larger chance of a woman having an iPhone than a man.