Electronic commerce (E-commerce) or we can say Internet commerce applications have been doing a great job and playing a very big part in several companies and brands as they have been making money from it because it basically increases the productivity of organization and helps them to simplify the business process and makes them faster and efficient.
So, It was started when the brand owners have an idea of reaching out to their customers by making "Fashion & Trend E-commerce Mobile App" by making products and making offers for them as well so that they can buy more without thinking further.
Well as you know Retail marketing is the best way to selling something but now these days people are too busy in their life and they are not willing to give any time to buy the clothes and accessories by themselves so they prefer to order them by "Fashion & Trend E-commerce Mobile App" instead of going outside in the stores. And we all know about this pandemic when everything is stopped because of speedy spreading of corona. The online shopping is also affected by this but hopefully not that much. And after this pandemic, online shopping is increasing rapidly and the delivery system led to growing the sales of big brands and people start shopping more online. The fear of going outside is maximum now-these-days. Therefore everybody starts ordering clothing, accessories and everything online from the Fashion & Trend E-commerce Mobile App.
This ecommerce industry has always been profitable for the buyers as they provide everything in just one application and that also shows the increment in usage of Fashion & Trend E-commerce Mobile Apps. We have seen that so many brands have launched their apps in the market. This gives people the authority of choosing the right fit for them.
We live in the country where everybody is using a smart phone which is why technology has given these apps a bump start. It basically gives you the easy choice to shop with the convenience of your home from a big brand to a small one. Every product is being brought by the customers. There are so many 'Weblog fashion apps ' available in the E-commerce industry as well that feature products of various brands under their application.
In this world, Everybody wants to be updated about; What trend is now popular? Where we find our perfect fit? and so on. Before these platforms some people wear the latest trend while others don't know about the trend and where these clothes are coming from? But Now, people know that they can order anything by these fashion & trend stores mobile apps. They rely on these 'e-commerce apps' for this purpose. Now, It's easy to shop from a Mobile application and not from a retail shop.
Anybody can find these Online fashion mobile applications for almost every brand in the world and they can easily find the apps like Amazon, Myntra, Flipkart, Alibaba, etc.. for not just using or buying but comparing various brands on one platform. This gives an idea that what's on the trend and makes it easy to decide...what to buy?!
Initially, for using these apps they need to install and download an app which pleases them the most or a particular brand app which only sells their own product. After downloading they have to register themselves on the application by filling their information into it like; Enter the address and Name after this section completed then they can start browsing into it. A cart is available for all the users, where they can easily select and store their favorable products and then checkout directly from there. With the help of integrated modes of payment, users can easily make an online payment through like; Online banking, Debit, or Credit cards or the E-Wallets where they have already registered themselves on.
The entire process is quite simple and also engaging. There are so many categories for shopping online that are available in fashion mobile app stores.
This platform is made for connecting either manufacturer with the wholesalers, dealers or the brands directly with the customers. In high cases, it removes the middleman or a broker by linking the customers directly with the main brands. There are three types of E-commerce methods through which these applications perform the function, the most common way is B2B (Business2Business) which people often prefer.
Brands or businesses have launched their own application and put all their products in the various categories in that particular app so that everyone can buy everything easily, they can also pay from that platform. So, another way of selling your product is by putting your products on sale by getting in touch with the multi-vendors platforms, which basically combines a number of brands under its entity. Then they will list your brand's name under the category on the website. This gives you the authority to sell your product into the bigger platform.
Brands need to have their presence on the application platforms because most of the people don't like to go outside and buy the product from the stores and sometimes stores are not available at some places. But now, Everybody knows where to buy and how, which is why apps have become the new source of shopping for people. Here are some advantages of Online fashion mobile applications for customers.
Shoppers now easily sell anything by putting it into the online platforms and users just have to search for it on those platforms by downloading those apps. The UI of the app is made in a way that helps the user understand the basic functioning of the application and the VR and AR are used to enhance their experience every time they use that app. Where stores only attract a few people, shopping apps have a really large user base and you can reach people all around the world. The people who don't even know about your brand will know it after that.
Users are intimated in advance after getting offers and discounts that they will get by buying some products from online apps. And this can also make buying easy for them and they can save so much of the time, efforts and price as well.
The buyers will be updated constantly whenever brands launch any new product or there is any sale and also this helps them know what's new and trendy? By this the users get pop-up notifications on their notification bars or in emails regarding the information about the products.
d) Free Fashion Consultant.
On the online platform if you are confused about the product and have no idea what suits you? Then in this case, online shopping brands give you constant support through the application chat features or in-app call features. Isn't it great?! Now you can buy without any worry.
Usually, people purchase products by getting confused in browsing too much!! After this, problem app creators have made categories of all the brands, where you can choose the preferable price, color etc.. This helps them to save their time and make it quick.
In the multi-vendor apps people have so many varieties and attractive brands products. This can create problems for all the brands & companies because it's very hard to resist in that competition. In this case it's better to get your own application so that the loyal customers only download your brand's application. Now we're showing you some reasons that might convince you to get a distinct app just for your brand.
Since you have an app which shows only your brand's product now customers will not pay attention to another product, they are likely to be less distracted then before. This will enhance your brand's sales and get direct and loyal customers.
An application downloader or user can show the possibilities as brands apps can get all the information about the user that is registering and looking up for apparel and accessories on your application. Now these brands can easily understand the like and preferences of the customers and later recommend products that are important to them. This is called Data analytics of the application.
In this social world people have their own thoughts and choices this makes them different. That is why fashion applications are always open to opinions and feedback of their customers, it helps them to serve properly and satisfy their buyers. A support team is always there to help the buyers.
E-commerce Application gives a brand owner an authority from which they can generate demographics in which they can easily know in which state the age of people that are buying maximum and their gender as well, based upon this they can target their customers quickly. Meanwhile setting demographics will help you to stand out of the crowd or people who are really looking for you can easily buy your products from that mobile application.
In e-commerce application, a company shall have all the growth because a customer is now trusting their brand and by gaining the trust in your customer is the ultimate achievement for the company. Now-a-days every brand & company wants their customers to be loyal and keep returning to them and by maintaining this you can see the growth in loyal customers and growth in revenue. They will shop frequently because now they feel personally attached with the brand.
Customers are the life of brands and for them they are willing to do everything. The Company always wants to make their buyers' experiences more wonderful and exciting. They consider all special offers discounts and promotions for their loyal customers. This will help them to generate their customer base for the brands and they can get an amusing word from the mouth every time they log in there app.
Now a company knows everything about their customers they can easily send them the recommendation for the new products that can match their search criteria. After this way no customer will be bombarded with worthless advertisement of any other product that they are not interested in purchasing.
In this market place a single seller sells its product to their multiple customers and only two parties involved in the market. The website works with the only brand and sells directly their products by the application. This is one to one business to customer only because they usually create their own application and sell only their product. All this process is also called Business to Customers.
Majority of the e-commerce applications like; amazon, Myntra, flipkart and other big apps and anyone can start their business by selling products under a brand name like these. Users can easily log into their accounts in that app and start browsing for the product of any other brands of their choice. Because small vendors want to sell more they register themselves into this platform.
It is the platform where businesses are selling the products to the other businesses. This is only between the business to business and it includes manufacturers, retailers, wholesalers and traders.
It is the business that involves customers to customers because customers who sell their product to other customers on the particular application like; eBay.
Fashion mobile applications have been giving employment to thousands of people, when pandemic started everything stopped except fashion apps. In that pandemic situation when people were at home they were spending hours on the application because shopping apps are still working at that time. E-commerce is a way by which a fashion industry is in touch with their loyal customers even if the shops have been closed and you can't step outside.
The fashion and apparel industry reports stated that the revenue generated by the revenue generated by the e-commerce fashion industry were $ 481.2 billion in 2018 worldwide which expected to grow $ 712.9 billion until 2022. This is gross because the fashion industry keeps moving forward in upcoming years. Take a look at the CAGR of the industry between 2017 to 2020 in three different countries.
= 14.1 percent in china.
= 8.8 percent in the U.S.
= 8.7percent in Europe.
* THRED UP
* FINERY LONDON
Just making a fashion mobile application is not that easy, you need to think it in the right decision in terms of making a brand successful. Behind every brand's application, there is a team of technicians, fashion experts, app developers, among others who build its application and look into it for every detail of the app. It would take days, months, and maybe years to make a suitable fashion mobile application.
a) A FRIENDLY & SELF-INTUITIVE UX UI.
b) IMPORTANCE OF PHOTOGRAPHY & VIDEOGRAPHY.
c) THE PRODUCT DETAILS & CARE GUIDE.
d) FREE SHIPPING & INSURANCE.
e) PROVIDED FASHION CONSULTANT.
f) TRY OFFER AND BUY FACILITY.
g) CUSTOMISED AND PERSOLALIZED PACKAGING.
h) THE ONE HUNDRED PERCENT RETURN POLICY.
* The Social sign-up/sign-in
* Browse and filter products
* View offers & discounts
* View the loyalty programs.
* View product details & reviews
* Add product details and reviews
* Real-time shipment tracking
* Multiple payment options
* Earn rewards points
* In-app wallet & integration with third party e-wallets.
* Apply for return/exchange of products
* Rate & give reviews for products
* Create a support ticket.
* Live chat support
* Personalized product suggestion
* Manage profile
* Manage push notification
* Register & Login
* Manage brand profile and set up stores
* Manage product catalog & orders
* Run product promotion & campaigns
* Manage support tickets
*View products, metrics & analytics
* Accept online payment
* Automatic adjustment of inventory on a product sale
* View user reviews and rating
* Push notification & alerts
Admin Panel Features
* Secure login with via email
* View admin dashboard
*Manage ads campaigns
*Manage customer support
* Manage referral/invites
*Manage marketing & distribution channels
In fashion e-commerce applications a brand should always add some new features, while other apps equipped with the basic features. You can try to make every buyers experience exclusive by offering them some extra advance features as mentioned below:
You need to be precise in terms of log in/sign in info, thus the registration process should be easy and integrated with the social media apps so that users do not have to enter their details over and over again. It is really important to have a separate account for every user to save his/her preferences, new offers, new discount, and all the billing details. Meanwhile login should be on the click process whether it's from social media or any other website.
Most people use fashion applications on a daily basis as retail therapy is actually a thing, but some are not really aware about the launching of any product. So in this case, it's important for the app owners to keep their buyers updated about latest offers, launch of the brand new collection and for all these things you need to push messages to every customer connected with the application.
It is a main feature or you can say a life line of the fashion mobile application or any other application. In this feature you will have a separate chatbot specially integrated for the customers, so that they can solve all their queries and doubts through this feature.
For instant searching this feature helps a potential buyer by pacing their skills in searching for a product. They can simply give a voice command to look for the product or they can put an image in the image box, so that they can directly re-directed the page of that particular product.
This feature gives access to the buyers to directly view the product of them, so in this case a buyer can be able to try on a product on themselves virtually and see how that product looks on them. This feature needs access to the buyer's camera for clicking the picture and updating it on the profile
A company should have a content management system that is compatible with almost in all the devices. This will enable the admin to make changes to the CMS, which then reflects across platforms and devices of all the buyers.
This is a customer relationship software system that supports the brand's interaction with the customers.
An ecommerce application also offers several loyalty programs that can build interest of the customers in buying products from that particular brand all the time.
The very personalized dashboard helps the admin to increase the insight abilities of your application and the number of customers that are browsing into your application, the exact number of them who are purchasing the product.
Everything is digital now, as payments have become very easier now and smooth in function. There are too many applications making payments successful because of e-wallet which are available for people within the application.
If your customers are from other countries and they love your brand then what you need to do? You need to be available for them in different languages and also you should be able to accept currencies of various countries.
The PIM is an acronym for Product information Management & It mainly saves all the data of an application in one place and organizes that data in the proper manner.
In the application a brand may receive several orders in an hour or a day from their application. There might be a time when people make purchases from the platform at a single time. Therefore, An application needs integrating order management in your application.
The tax percentage should be entered into the system which allows the tax implementation automatically through which the central system on each product during the time of billing in each person's mobile application.
An application should be well developed so that it should be able to integrate features that can help the user and the admin as well to promote it on various platforms. The integration of social media allows users to directly share the links of any product they like with their friends.
Fashion shopping basis is conversion and the number of the products that are being sold in the application on the daily basis. With the technology leaps and bounds, we have witnessed the increment in the use of Augmented Reality (AR) in the mobile applications. It not only helps sellers generate more sales but helps them to improve their marketing strategies significantly. Because it is very important to make every application interesting and appealing to the users.
Augmented Reality can make easy decisions about making purchases by trying new products of the brand. Now with the development of everything the online shopping applications have come up with the virtual trial rooms in which you can upload an image of him and herself and try any product of their choice. They can try jewelry and any other accessories from their favorite brand's applications. By this way, a user can make the decision of buying a product, if he/she is skeptical about the fitting of the color of the product. There are high chances of conversion in this scenario.
Every application development company should be extremely careful about choosing the technology stack for the development of the fashion mobile application by keeping in mind long term goals of the company, retailers and app owners as well.
Here are some points a tech stack should be considered for making any fashion application.
* Front & Technology
* Back end Technology- Ruby on Rails, Express/Koa/Sails(Node.js), Django, PHP MVC framework, Google Firebase.
* Payment gateways- Braintree, PayPal and Stripe
*Analytics Tools- Braintrtjar, KISSmetrics, Woopra, and Piwik
*Shipping Modules- Shipstation, Shipoo, FedEx and shipping easy.
*CRM- Zoho, InfoFlo, and Microsoft Dynamics
*Multi-vendor Stores- Nchannel and Sellbrite
*Shopping Cart Software
* Social Media Channels- Facebook, Twitter, LinkedIn, Snapchat, and Instagram.
If you really want your application should be appealing and be finished on time then you must know how to minimize the time spent on it by the IT management. This can be done by using two platforms namely PaaS & MBaaS.
1. the APIs can easily be integrated and the database resource can be added along with using the tools in DevOps. This will enhance the performance of your website on any browser easily.
2.Since there is a lot to focus on the development phase, The rest of the things including cloud infrastructure, middleware, operating system, and run time environment can all be managed by PaaS at the very same time.
While PaaS is exclusively for the web, The MBaaS Platform enhances the functionality of mobile applications. Listed below are some advantages.
1. With the use of this effective platform, you can scale up the performance of the app.
2. There are a lot of features like managing the users and sending out the push notification that can be managed with the help of this platform.
3. APIs can also be integrated very easily through this.
4. You can spend minimum time on building the backend of your application as that work can also be managed by the platform itself.
It is an Progressive Web Application that offers something similar to the native application. If you are already doing amazing socially and also have a huge customer base in the market then it's easy to convert your ecommerce app with minimum efforts. The PWC's are gaining recognition these days because of its ability to compete with big applications. This has been gaining prominence because of its ability to bring high speed, good experience and very speedy conversation. These web-applications offer the following advantages.
* They take minimum time in loading on the device network, therefore they are more reliable and less data consuming.
* Users will instantly bid goodbye to a web page or an app that takes forever in loading. In the case of PWA, you are assured of the speed of the web app as it loads instantly without making you wait for a long time.
* Like in the cases of native apps and the other traditional applications, the PWA offers an experience like no other. Users are properly and timely informed about the other new offers and products through push notification.
Finally, after planning and thinking, it is the time where companies need to think about 'fashion application' and for that the brand's need to get in touch with app development companies for building a perfect competitive team of work in the development of the application.
These points are the personnel a required for developing an application:
* The project manager
* UI/UX designer
* Web Developers
* Front end developers
* Back end developers
* Android developers
* iOs developers
* Quality Analysts
* DevOps Engineers
When any company develops/ innovates their own application, they need to research because the app is unique from others. While some are based on simple techniques others are confusing. Some take months and some take years to re-innovate. It completely depends upon their features and content of the different applications.
Here are some easy steps in making a company a better shopping app store:
a) Market research
c) Develop MVP
d) Implementing the design
e) Choose a platform
f) App management
The All over Cost of Developing a Fashion Mobile Application Stores.
In the application industry cost of apps is the main topic, how much cost will it take to make the best application? Now this is a big question.
Before making any app, a company should be able to consider the cost of the entire development process of the app. It is actually hard to claim a set figure in the development of the application, a developer has to state a rough estimation of the approximate amount.
Here are several aspects that contribute to the cost calculation of the application development process:
* The geographical location of the application developer.
* App development personnel working on the project.
* Time spent on the development application.
* Numbers of hours spent on the project.
* Number of features integrated into app.
*UI/UX and the design of the application.
Most of the companies are competing in this industry but only the best professional can achieve great success in the fashion application world. Now the urge of making fashionable mobile applications is more than before. Meanwhile, fashion shopping applications have been seeing rapid growth and the amount of time people invest is estimated more than previous years. you should get in touch with an application development agency, that will introduce you to the talented person to work on your project to give you the desired result in the future.