As a small business owner, your company's website is one of your most valuable marketing tools. As Business2Community explains, this is essentially your digital calling card. It adds credibility and allows people to find you easily online. Of course, the impact your website makes depends largely on its design. Using an expert service like Team4Solution to create a professional platform can be helpful if you're new to web design. There are also steps you can take independently to ensure a positive web presence. This guide reveals little-known tips for small business owners looking to create a great website.
Before you start building your webpage, create a sitemap. As SEO expert Neil Patel explains, a sitemap lays out all the content on your website and identifies how different pages and subpages are interrelated. Include a mix of static landing pages, like a "contact" and "about" page, and evolving pages, like a blog. More quality content means more visibility. If you aren't a wordsmith, you can hire freelance blog writing services to create interesting and engaging material that you think will be appealing to your website's visitors.
Submitting your sitemap to Google is one way to boost SEO, which influences how visible your website is online. The search engine giant explains how it's done. A sitemap tells Google's bots what your website is about, allowing for more accurate search engine results. SemRush has a list of 16 SEO tips for beginners to help amp up traffic to your site. Pointers include using keywords and generating backlinks from high-authority websites.
As Forbes explains, website content should be engaging and shareable. Part of the formula for success is including click-worthy visual content. Examples include infographics and videos. Such items are quickly viewed and easily disseminated via social media. This is also a great way to get those backlinks mentioned above. When a high-authority, high-traffic site links to your website, Google's bots recognize this. Your web page ranking will increase accordingly. Search Engine Journal explains how to evaluate a backlink's value. Of course, visuals are also simply helpful in making your site look more aesthetically appealing.
Your website is often a primary source of contact between you and your business' clients or potential clients. Look for ways to use it to enhance customer service. Incorporating a chat function is one option. According to Your Story, chatbots may be the future of customer service. They eliminate waiting times and hassle. Setting up a chat app requires more complex development resources and is probably best left to the professionals at Team4Solution. The investment will be well worth it, however, as it can help you cut customer service costs long-term.
It's not enough to simply set up a website and leave it. You should constantly be promoting your platform and, at the same time, your business. Use social media tools to push out new content, like freshly published blogs. You can also gain traction by providing guest posts on other platforms and then linking back to your own website in a concluding call-to-action. Wix has more tips for promoting your website for free, like submitting your site to directories online and posting in forums.
As a small business owner, investing in a top-quality website is a no brainer. This is a cost-efficient way to promote your company's goods and services. Follow the above tips to create a compelling platform that will boost conversions. And if you need help with your website, Team4Solutions offers a range of useful services, from UX/UI design to chat app creation. Get in touch to request a quote.