We are living in a time where e-commerce business is a must-have feature for many businesses. It is the sales-boosting factor and is the biggest trend in today’s business scenario. Having an eCommerce website can be tricky work and require a lot of attention to make it appealing for the customer. You have to take care of many simple as well as complicated things and focus on making things easier to operate for the customer. It’s a difficult platform where you have to make sure that everything is according to your customer’s taste and use. Today we are going to discuss some of the basic and important factors that you should make sure to be a part of your e-commerce website. These points are some of the important points that should never be avoided.
Content Management SystemYour website’s content is something that will help you in terms of SEO. The visibility of your website is purely based on the content of your website. Most of the work in creating a full website is gone in creating the best content for your website and that will benefit your website’s visibility hugely. Keywords in your content help your customer to search for your website easily.
This is the most important factor of your eCommerce website as all your purchasing activity is dependent on the quality of your product image. This feature should be taken very seriously as your customer judges you by your product's images. This feature should define and show your product properly. If the product image is image bad then the customer will lose interest or will think that the product quality is bad. A lot of editing on the product image is also not good as it will increase the return of the product and will degrade the image of your website. Therefore showing the reality of your product in an image is important.
This is one of the most important factors in e-commerce websites. When you sell multiple products online, it’s really important that your customers can search for products of their choice and that search option is easily visible to the customer. If the search option is not easily visible to the customers then there is a high probability that it will leave your website from the home page without checking out anything further.
When the customer has finalized the products to buy and has put some products on the add to cart option then it is very important to put a simple and highlighting Checkout option for the customers as they get very impatient if the process of going towards making the payment is long or time-consuming. Therefore it is necessary to make the checkout process simple and quick.
Having multiple payment application options makes it easier for you and the customer as well. We live in a world where there are so many different types of payment methods are available and you have no idea what your customers prefer. If a certain payment option is not available and your customer prefers only that method then customers will take no time in going back and visiting other websites. Therefore it is important to have all the available payment method options available on your website to make it easier for the customers to pay it online.
Emailing your customer about the new product launch or discount available is an amazing way of marketing your website. This feature also helps in retaining your customer who has visited your website but did not make a purchase. This feature is a great way of engaging your customer and attracting them to visit your website frequently.
There are various situations when your customers are facing issues with your website. Then it is important to put your customer care number where they can contact your people for the issue. This is a feature of after service category and how you treat your customer after they have visited your website or after making a purchase determine your brand value in the eyes of your customer. This way a customer feels connected with the company.
It is a new and very important feature as well. When you sell a product online, it is tough to judge a product with just a normal picture, it is in these times when zoom feature is important. Firstly it is really important to have a good picture that does not break when you zoom in on your product. Now adding the zoom feature on the product will give the customer the satisfaction of properly checking the details of the product. It gives the customer the ability to purchase without any hesitation and doubts.
This feature is important and can play a very important role in promoting your eCommerce brand through your customers to other customers. It’s a good feature to add to your website for obtaining new customers and that’s only possible when you have satisfied customers. In this factor, your present customer will share your website or your products with other people who can become your customers in near future. For this factor to work, you have to make sure you have loyal and satisfied customers.
This point helps the customer in finding what they are looking for in your website. Sorting of products helps in categorizing your product list in different manners like their popularity, relevance, high to low price or low to high price, etc. Filtering of products is more of refining your choice of product you are looking for, for example like colour, size, price, brand, etc. This option should be available on the page where all the products listed are shown. This way a customer can find the product easily and can make the purchase quickly.